Episode 43 What is the Health Halo Effect?

podcast
Written By Shelley Rael

Show Notes

Episode 43: What is the Health Halo Effect?

The health halo is this belief that food, product, or brand is superior for various reasons. It is often due to due to marketing and word-of-mouth. I find it is often related to assumptions by a consumer based on a lack of knowledge.

Is there anything wrong with this? Maybe. What is the harm if one assumes that organic peanut butter cups are healthier? Perhaps nothing unless someone decides that they can now eat MORE of them? But that isn’t harmful, just potentially unhealthy.

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Shelley Rael
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Episode 44: Revisiting Protein
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Episode 42: Snacking Smart